For more than two decades we often led in the introduction of new building concepts, systems and products for the residential construction industry. Our industry partners include: Leading architects, builders, developers, building product manufacturers, advertising and PR agencies, associations and government agencies.
iShow, (www.ishow.com) was one of the early digital marketing organizations to adapt the power of the Internet and streaming media to reach a vast online audience to provide informative video programs for builders and other industry professionals.
Our media outreach has included the largest tradeshows in the country including the CES and International Builders’ Show featuring over 50 onsite national demonstration homes. Often our interactive media strategies have included social media and traditional national PR.
Our mission is to encourage the development and construction of homes that apply advance construction techniques by offering builders the opportunity to brand their homes with the unique FIRST TO THE FUTURE® brand designation.
Our programs offer participants a complete guide and support on how to differentiate their homes from the competition.
Building homes, the FIRST TO THE FUTURE® way, means offering housing solution that are
Well over a million industry professionals including builders, architects, developers, and others have learned about next generation building innovations at First to the Future® Demonstration Homes at major trade show events.
FIRST TO THE FUTURE® recognized homes meet all of the criteria found in the U.S. DOE National Program Requirements. These high performance homes are ready to cover their energy consumption needs with the installation of a basic renewable energy system.
Through the years we have teamed with 100’s of leading product manufacturers to showcase the FIRST TO THE FUTURE® NATIONAL DEMONSTRATION HOMES.
The FIRST TO THE FUTURE® home built for Ty Pennington, the original host of “Extreme Makeover Home Edition,” is no ordinary home. It’s a demonstration of a next generation approach to home construction. When you look under “the hood”, there is so much to see, starting with the smart building systems and the products that make this FIRST TO THE FUTURE HOME® so special.
Currently, our FIRST TO THE FUTURE® team is working with builders and developers of proposed multi-family projects to achieve the anticipated 2022 Zero Energy Ready Program ratings for multi-family dwellings.
Our FIRST TO THE FUTURE® program for single-family homes comes with a comprehensive set of building specifications. The program includes construction guidance and builder support, allowing a builder to jump-start offering high-performance homes. It’s an easy entry to be in front of the trend in next-generational construction and enables them to differentiate themselves with a FIRST TO THE FUTURE® home.
The latest FIRST TO THE FUTURE® specifications are now available and may be viewed by clicking the link below.
Through the years, our national demonstration homes have achieved special recognition. One such home located in Seattle, WA was awarded the WA Excellence in Construction for the concrete home category.
For many years, known as the Nextgen Home Experience and in recent years as the FIRST TO THE FUTURE® program, we have demonstrated a next-generation approach to homebuilding. Often, we have teamed with the U.S. DOE to have homes approved for the Builder's Challenge and other programs
iShow produced and hosted a first of its kind series of 100+ streaming media programs that educated California builders on how to build high performance energy saving homes.
Through the efforts of the iShow team, iShow product partners, and TV personalities such as Ty Pennington, several homes were donated to worthy organizations assisting families in need, including disabled veterans.
Located onsite of the world-famous Stardust Hotel in Las Vegas, the first of its kind national smart home demonstration was featured in 2003 during the CES and IBS events for thousands of visitors.
